logo rationale

The word "ARiYA" originates from the Sanskrit language, one of the world's most ancient languages. It is spoken of in the Vedas, the ancient sacred Indian text that consists of four books which expounds matters relating to philosophy, teaching, truths, spirituality and social behaviour: i.e. detailed injunctions for a well ordered society and social life. The Vedas itself is presumed to have been written in 6000 BC.

According to the texts, the significance of the word "ARiYA" lies in the fact that it connotes with everything that is positive in life. Its multi-faceted meaning symbolises the values and principles of the following: progressive civilisation, righteousness, nobility, balance, stability, knowledge, energy, challenge, preciousness, rareness, spirituality, respect, advancement, devotion, honour, having great soul and truthfulness. Most significantly, the point to note is the positivism related to this single word. Though the spelling may differ, over the centuries many nations have adapted this word in order to symbolise their own unique cultural lifestyle, religious spirituality, social mores and values.

ARiYA Projects, therefore, chose this deep-rooted word as their logo because it symbolises and reflects exactly what the company represents. Our business is project management and development facilitation in the built industry. In business we deem that positive qualities are essential components to good business. But we never disregard the human factor. Our policy and our objectives are to serve society and our goals are, therefore, not merely confined to monetary profit. The essence of ARiYA Project's philosophy is on management and development, and this makes us keenly aware and mindful of our role with regards to environmental sustainability.

In sum, our logo has been crafted to reflect and represent the values that the word "ARiYA" symbolises. The unique serif logotype has been designed to reflect the ancient values, which today is of equally high value, while the relative weight of the letterforms suggests robustness and reliability. The symmetry of the word is emphasised through the choice of upper-case letters, except for the central "I", which suggests balance and stability. The dot of the "I" represents a flame and the light of the flame symbolises knowledge. Furthermore, the heat of the flame symbolises energy, while the power of the flame symbolises work.

Knowledge, energy and work, combined with the other many positive values espoused by "ARiYA" are the prime objective of ARiYA Projects. As a company driven by positive principles and values, we aim to be a force that will further develop the potential prosperity of Africa